Projects

Development of sports communicational platform for Adrenaline Rush brand and its stages of realization 2007 – 2011

Adrenaline Rush – energy drink, included in portfolio of PepsiCo brand, appeared in Russia in 2003.

Objective: to develop and activate a marketing platform for communication with the consumer.

Development of sports communicational platform:

• Specification of the target audience

• Finding the historical relationship of energy drinks with extreme sports

• The growth of popularity of extreme sport was revealed

Based on above data analytical study on extreme sports has been held. it was obtained that the popularity of motorsport is highly above the rest kinds of sport among target audience.. Moto Freestyle (FMX) was selected as one of the most spectacular kinds of extreme disciplines was selected as a base for sports communicational platform in Russia.